Sunday, November 23, 2014

TOW #11- What’s Selling Better: iPhone 6 or iPhone 6 Plus?


Apple recently came out with two new phones known as the iPhone 6 and iPhone 6 Plus. The biggest difference between the phones is the screen size. The iPhone 6 is about an inch smaller in screen size then the 6 Plus. Ansuya Harjani writes an article about the surprising public preference of the iPhone 6.

            In the article, Harjani uses credible sources and statistics to prove the unexpected popularity of the smaller iPhone. He begins the article by introducing a source known as AppLovin, a mobile advertising firm. A normal reader would not consider this a credible source because most have never heard of it. To make this a credible source, Harjani later says that the firm processes 25 billion ad requests daily, therefore, they know about the preference of iPhones. Although the source is not well known, the provided evidence makes it a trustworthy source. The author also uses a lot of statistics throughout the article. He says that in the first weekend of sales Apple sold 10 million of their iPhones, apposed to 9 million sold last year. It is also stated that for every 5 new iPhones sold, only 1 is an iPhone Plus, which is statistics from AppLovin. It is also stated from AppLovin that “no one expected iPhone 6 Plus to match or surpass the heights of iPhone 6, but usage was less robust then expected”. By proving this source was credible and using numbers from the company, this quote seems legitimate and credible. The iPhone 6 Plus was never expected to be as popular or more popular then the iPhone 6 but it was not expected to be this much of a gap in preference. It is also stated that the gap is not as large in China, Japan, Vietnam and the Philippines. Harjani successfully provides a credible source known as AppLovin and statistics in order to prove his purpose.

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