Over the
weekend the internet exploded with debate over the color of a dress. Oh, it’s
obviously white and gold, ask the person sitting next to you, and they say blue
and black. All of the sudden, everything in life was a lie. Were colors the
same for everybody? Did everything change colors? Are my Instagram edits ugly
to some people? This story was on the national news. My father has no social
media link and he even knew about “The Dress.” To summarize, there is a photograph
of a dress that can either be seen as blue and black or gold and white. After
this eruption, the company that sells the dress got massive exposure. It is an
online story from the United Kingdom called Roman Originals. Soon after this
explosion, they released an advertisement that naturally also went viral. It
says “#thedress now back in stock” with a photograph of the blue and black
dress. This company uses the already viral trend in order to help advertise
their product. The internet was divided into two sides, black and blue versus
white and gold. When the people who saw blue and black found this advertisement
with a photograph of the actual dress, it immediately went viral to prove the
naysayers wrong. It was smart of the company to act fast and quickly get a
simple advertisement up. The simple quality makes it more likely to catch on
because it gets straight to the point. Also, the company is now getting its
name out there as the owner of the dress. They deserve recognition and will get
a flux in sales in result of this sensation.
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