TOW #23- NBC Article

Credible author Rachael Rettner of NBC News wrote an article concerning sudden unexpected infant deaths (SUID) in the United States. The article explained information of SUID such as why it may happen and how it could be prevented. The exigence and purpose of this article was to inform an audience of babysitters and parents about the infamous SUID. Rettner used the rhetorical device: balance, in her article which helped accomplish her purpose of this infamous “disease” by presenting a problem in an organized and understandable way because balance allows readers to flow through the article without having to stumble across an abrupt, disorganized change in topic or examples. For instance, Rettner first described an interview with a mother, Dearea, whose son suffocated from an unknown cause known as an SUID. Then, Rettner goes in depth with SUID but concludes with more information about Dearea which helped balance the difference between Dearea and SUID. Rettner also used reliable information from people of the SUID Case Registry, Michigan Public Health Institute, and the American Academy of Pediatrics which appealed to ethos by presenting multiple reliable sources to support the purpose. For example, after describing Dearea’s situation, Rettner went on to describe the “Unclear Cause of Death” and “Prevention Strategies” of SUID according to reliable sources. Rettner gained knowledge from sources allowing her to provide suggestions such as to never let an infant sleep with toys, heavy blankets, or another being. The use of ethos and balance allowed Rettner to achieve her purpose.

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