TOW #17
This ad by Samsung was released in a promotional post on
twitter about a week after the iPhone 6 was released. It clearly shows the
iPhone 6 bowing down like a human to the Samsung Galaxy Note 3, which is
standing up straight. The quote says “Bend to those who are worthy”. This photo
was published on social media (Twitter) which is where the bending of the
iPhone 6 news was directed at. By attacking this direct audience with the ad, Samsung
allows it to spread quickly threw an audience that understands. For example, I
am not really into the latest and greatest technology but I knew exactly what
this was referring too. Also the direct reference to the iPhone 6 from a
competitor creates a comedic aspect as well as the bend reference. This refers
to the iPhone 6 being easily bendable and inconvenient. This was the
information that was spreading like wildfire through the Internet. It was smart
of Samsung to tag along and attach their name to it. They play the words of
bending. Instead of referring to this as bending like the phone actually is
told to do, it’s bending like a human. Also, the simple background makes for a
direct advertisement with not too much going on. The purpose of this ad is to
obviously indirectly say that the Samsung Galaxy Note 3 is much better then the
iPhone 6. So much so that the iPhone 6 actually bows down to it.
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